According to a survey conducted by Rakuten Insight in July 2024, younger generations in Hong Kong were particularly drawn to Hermes, with approximately 88 percent of respondents aged 16 to 24 reporting familiarity with this luxury brand. Channel, Dior, Gucci and Louis Vuitton were also renowned among most Hong Kong respondents.
Luxury brand awareness in Hong Kong as of July 2024, by age group
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Rakuten Insight. (September 4, 2024). Luxury brand awareness in Hong Kong as of July 2024, by age group [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1493883/hong-kong-luxury-brand-awareness-by-age-group/
Rakuten Insight. "Luxury brand awareness in Hong Kong as of July 2024, by age group." Chart. September 4, 2024. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1493883/hong-kong-luxury-brand-awareness-by-age-group/
Rakuten Insight. (2024). Luxury brand awareness in Hong Kong as of July 2024, by age group. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1493883/hong-kong-luxury-brand-awareness-by-age-group/
Rakuten Insight. "Luxury Brand Awareness in Hong Kong as of July 2024, by Age Group." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1493883/hong-kong-luxury-brand-awareness-by-age-group/
Rakuten Insight, Luxury brand awareness in Hong Kong as of July 2024, by age group Statista, https://www.statista.com/statistics/1493883/hong-kong-luxury-brand-awareness-by-age-group/ (last visited October 12, 2024)
Luxury brand awareness in Hong Kong as of July 2024, by age group [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493883/hong-kong-luxury-brand-awareness-by-age-group/