A survey conducted in Japan in March 2024 showed that almost a third of the respondents read the content of online advertisements depending on the content and timing. While a small share of respondents read most of the advertising content presented to them, a majority stated to barely read it.
Share of people who read the content of online advertisements in Japan as of March 2024
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PR Times. (April 4, 2024). Share of people who read the content of online advertisements in Japan as of March 2024 [Graph]. In Statista. Retrieved October 05, 2024, from https://www.statista.com/statistics/1493886/japan-share-of-people-who-read-content-of-online-advertisements/
PR Times. "Share of people who read the content of online advertisements in Japan as of March 2024." Chart. April 4, 2024. Statista. Accessed October 05, 2024. https://www.statista.com/statistics/1493886/japan-share-of-people-who-read-content-of-online-advertisements/
PR Times. (2024). Share of people who read the content of online advertisements in Japan as of March 2024. Statista. Statista Inc.. Accessed: October 05, 2024. https://www.statista.com/statistics/1493886/japan-share-of-people-who-read-content-of-online-advertisements/
PR Times. "Share of People Who Read The Content of Online Advertisements in Japan as of March 2024." Statista, Statista Inc., 4 Apr 2024, https://www.statista.com/statistics/1493886/japan-share-of-people-who-read-content-of-online-advertisements/
PR Times, Share of people who read the content of online advertisements in Japan as of March 2024 Statista, https://www.statista.com/statistics/1493886/japan-share-of-people-who-read-content-of-online-advertisements/ (last visited October 05, 2024)
Share of people who read the content of online advertisements in Japan as of March 2024 [Graph], PR Times, April 4, 2024. [Online]. Available: https://www.statista.com/statistics/1493886/japan-share-of-people-who-read-content-of-online-advertisements/