During a survey conducted among marketers in the United States and released in July 2023, 58.2 percent of respondents said they were planning to use Instagram Reels for influencer marketing purposes in 2024, while 54 percent said they planned to use TikTok.
Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025
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Business of Apps. (October 9, 2023). Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/
Business of Apps. "Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025 ." Chart. October 9, 2023. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/
Business of Apps. (2023). Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025 . Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/
Business of Apps. "Share of Marketers Using Instagram Reels or Tiktok for Influencer Marketing in The United States from 2022 to 2025 ." Statista, Statista Inc., 9 Oct 2023, https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/
Business of Apps, Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025 Statista, https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/ (last visited October 06, 2024)
Share of marketers using Instagram Reels or TikTok for influencer marketing in the United States from 2022 to 2025 [Graph], Business of Apps, October 9, 2023. [Online]. Available: https://www.statista.com/statistics/1494064/marketers-using-instagram-reels-tiktok-influencer-marketing-us/