According to a survey conducted among advertisers in Japan in April 2024, almost 48 percent of the respondents were concerned that the regulation of cookies would lower the targeting precision of advertisements. About one-third of the respondents were concerned about the lowering of the measuring precision.
Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Atara. (May 28, 2024). Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024 [Graph]. In Statista. Retrieved October 08, 2024, from https://www.statista.com/statistics/1494232/japan-most-common-concerns-regarding-cookie-regulation-among-advertisers/
Atara. "Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024." Chart. May 28, 2024. Statista. Accessed October 08, 2024. https://www.statista.com/statistics/1494232/japan-most-common-concerns-regarding-cookie-regulation-among-advertisers/
Atara. (2024). Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024. Statista. Statista Inc.. Accessed: October 08, 2024. https://www.statista.com/statistics/1494232/japan-most-common-concerns-regarding-cookie-regulation-among-advertisers/
Atara. "Most Common Concerns regarding Cookie Regulation among Advertisers in Japan as of April 2024." Statista, Statista Inc., 28 May 2024, https://www.statista.com/statistics/1494232/japan-most-common-concerns-regarding-cookie-regulation-among-advertisers/
Atara, Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024 Statista, https://www.statista.com/statistics/1494232/japan-most-common-concerns-regarding-cookie-regulation-among-advertisers/ (last visited October 08, 2024)
Most common concerns regarding cookie regulation among advertisers in Japan as of April 2024 [Graph], Atara, May 28, 2024. [Online]. Available: https://www.statista.com/statistics/1494232/japan-most-common-concerns-regarding-cookie-regulation-among-advertisers/