As of June 2024, approximately 81 percent of business-to-business (B2B) chief marketing officers (CMOs) surveyed worldwide reported being fully in charge of the marketing communications strategy, making this their leading go-to-market (GTM) area of responsibility. Brand strategy ranked second, as 72 percent said they were fully responsible for that. Meanwhile, less than 30 percent of respondents claimed full responsibility for sales and distribution strategies.
Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024
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Transmission. (June 17, 2024). Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024 [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1495654/gtm-areas-responsibility-b2b-cmos/
Transmission. "Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024." Chart. June 17, 2024. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1495654/gtm-areas-responsibility-b2b-cmos/
Transmission. (2024). Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1495654/gtm-areas-responsibility-b2b-cmos/
Transmission. "Leading Go-to-market (Gtm) Areas of Responsibility Afforded to Business-to-business (B2b) Chief Marketing Officers (Cmos) Worldwide as of June 2024." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/1495654/gtm-areas-responsibility-b2b-cmos/
Transmission, Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024 Statista, https://www.statista.com/statistics/1495654/gtm-areas-responsibility-b2b-cmos/ (last visited October 12, 2024)
Leading go-to-market (GTM) areas of responsibility afforded to business-to-business (B2B) chief marketing officers (CMOs) worldwide as of June 2024 [Graph], Transmission, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/1495654/gtm-areas-responsibility-b2b-cmos/
