As of July 2024, around 89 percent of chief marketing officers (CMOs) surveyed worldwide agreed that creativity is the ultimate driving force behind growth and solving business problems. Similarly, 88 percent of respondents reported believing it is more important than ever for brands to be part of culture. According to the same study, nearly two-thirds of global CMOs thought generative artificial intelligence (GenAI) will never replace human imagination.
Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024
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Dentsu Creative. (July 30, 2024). Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1495749/cmos-attitudes-branding-creativity-worldwide/
Dentsu Creative. "Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024." Chart. July 30, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1495749/cmos-attitudes-branding-creativity-worldwide/
Dentsu Creative. (2024). Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1495749/cmos-attitudes-branding-creativity-worldwide/
Dentsu Creative. "Attitudes of Chief Marketing Officers (Cmos) toward Branding and Creativity Worldwide as of July 2024." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1495749/cmos-attitudes-branding-creativity-worldwide/
Dentsu Creative, Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024 Statista, https://www.statista.com/statistics/1495749/cmos-attitudes-branding-creativity-worldwide/ (last visited October 13, 2024)
Attitudes of chief marketing officers (CMOs) toward branding and creativity worldwide as of July 2024 [Graph], Dentsu Creative, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1495749/cmos-attitudes-branding-creativity-worldwide/
