During a global survey among chief marketing officers (CMOs) published in July 2024, around two-thirds (or 66 percent) included technology that enhances the brand idea among the key characteristics of a creative brand experience. Intelligent personalization to surprise and delight ranked second, mentioned by 56 percent of respondents. According to the same study, nearly two-thirds of CMOs worldwide thought generative artificial intelligence (GenAI) will never replace human imagination.
Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024
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Dentsu Creative. (July 30, 2024). Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1495826/cmos-top-characteristics-creative-brand-experiences/
Dentsu Creative. "Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024." Chart. July 30, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1495826/cmos-top-characteristics-creative-brand-experiences/
Dentsu Creative. (2024). Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1495826/cmos-top-characteristics-creative-brand-experiences/
Dentsu Creative. "Leading Characteristics of a Creative Brand Experience According to Chief Marketing Officers (Cmos) Worldwide as of July 2024." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1495826/cmos-top-characteristics-creative-brand-experiences/
Dentsu Creative, Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024 Statista, https://www.statista.com/statistics/1495826/cmos-top-characteristics-creative-brand-experiences/ (last visited October 06, 2024)
Leading characteristics of a creative brand experience according to chief marketing officers (CMOs) worldwide as of July 2024 [Graph], Dentsu Creative, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1495826/cmos-top-characteristics-creative-brand-experiences/
