According to a survey conducted in South Korea in July 2024 by Rakuten Insight, high quality was the most important factor when purchasing luxury goods for 42.45 percent of South Korean respondents. Another roughly 38 percent took brand value into consideration.
Leading factors stimulating luxury goods purchases in South Korea as of July 2024
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Rakuten Insight. (September 3, 2024). Leading factors stimulating luxury goods purchases in South Korea as of July 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1495874/south-korea-factors-stimulate-luxury-goods-purchases/
Rakuten Insight. "Leading factors stimulating luxury goods purchases in South Korea as of July 2024." Chart. September 3, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1495874/south-korea-factors-stimulate-luxury-goods-purchases/
Rakuten Insight. (2024). Leading factors stimulating luxury goods purchases in South Korea as of July 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1495874/south-korea-factors-stimulate-luxury-goods-purchases/
Rakuten Insight. "Leading Factors Stimulating Luxury Goods Purchases in South Korea as of July 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495874/south-korea-factors-stimulate-luxury-goods-purchases/
Rakuten Insight, Leading factors stimulating luxury goods purchases in South Korea as of July 2024 Statista, https://www.statista.com/statistics/1495874/south-korea-factors-stimulate-luxury-goods-purchases/ (last visited October 06, 2024)
Leading factors stimulating luxury goods purchases in South Korea as of July 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495874/south-korea-factors-stimulate-luxury-goods-purchases/