As of July 2024, around 65 percent of chief marketing officers (CMOs) surveyed worldwide reported believing that generative artificial intelligence (GenAI) will never replace human imagination. The same share of respondents stated that their customers were willing to pay a premium for human-created content. Additionally, 49 percent said GenAI will not be able to create ads that move people.
Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024
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Dentsu Creative. (July 30, 2024). Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024 [Graph]. In Statista. Retrieved October 06, 2024, from https://www.statista.com/statistics/1495880/cmos-attitudes-generative-ai-worldwide/
Dentsu Creative. "Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024." Chart. July 30, 2024. Statista. Accessed October 06, 2024. https://www.statista.com/statistics/1495880/cmos-attitudes-generative-ai-worldwide/
Dentsu Creative. (2024). Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024. Statista. Statista Inc.. Accessed: October 06, 2024. https://www.statista.com/statistics/1495880/cmos-attitudes-generative-ai-worldwide/
Dentsu Creative. "Attitudes of Chief Marketing Officers (Cmos) toward Generative Artificial Intelligence (Genai) Worldwide as of July 2024." Statista, Statista Inc., 30 Jul 2024, https://www.statista.com/statistics/1495880/cmos-attitudes-generative-ai-worldwide/
Dentsu Creative, Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024 Statista, https://www.statista.com/statistics/1495880/cmos-attitudes-generative-ai-worldwide/ (last visited October 06, 2024)
Attitudes of chief marketing officers (CMOs) toward generative artificial intelligence (GenAI) worldwide as of July 2024 [Graph], Dentsu Creative, July 30, 2024. [Online]. Available: https://www.statista.com/statistics/1495880/cmos-attitudes-generative-ai-worldwide/
