According to a survey conducted by Rakuten Insight in May 2024 in China, 51 percent of respondents reported making more than 6 purchases through live commerce in the past 12 months. In contrast, only nine percent indicated that they had not made any live commerce purchases during the same period.
Frequency of purchasing through live commerce in China as of May 2024
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 4,679 survey respondents, 2,806 were women and 1,873 were men.
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Rakuten Insight. (September 3, 2024). Frequency of purchasing through live commerce in China as of May 2024 [Graph]. In Statista. Retrieved October 16, 2024, from https://www.statista.com/statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of purchasing through live commerce in China as of May 2024." Chart. September 3, 2024. Statista. Accessed October 16, 2024. https://www.statista.com/statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight. (2024). Frequency of purchasing through live commerce in China as of May 2024. Statista. Statista Inc.. Accessed: October 16, 2024. https://www.statista.com/statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight. "Frequency of Purchasing through Live Commerce in China as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495932/china-purchase-frequency-in-live-commerce/
Rakuten Insight, Frequency of purchasing through live commerce in China as of May 2024 Statista, https://www.statista.com/statistics/1495932/china-purchase-frequency-in-live-commerce/ (last visited October 16, 2024)
Frequency of purchasing through live commerce in China as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495932/china-purchase-frequency-in-live-commerce/
