According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 54 percent of respondents aged above 55 years reported that they did not watch live commerce events in the past 12 months. However, respondents aged between 25 and 34 years old showed a greater interest in purchasing through live commerce.
September 2024
Hong Kong
May 9 to 31, 2024
2,892 respondents
16 years and older
Online survey
Percentages may not total 100 due to rounding.
This question was phrased by the source as follows: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)? "
Among a total of 2,892 survey respondents, 1,770 were women and 1,122 were men. Furthermore, 230 respondents were between 16 and 24 years old, 749 were between 25 and 34 years old, 938 were between 35 and 44 years old, 524 were between 45 and 54 years old, and 451 were 55 years old or older.
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Global overview
Social media usage
Social commerce usage
Social buyer behavior
Trend: live commerce
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
