According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 57 percent of respondents aged above 44 years old indicated that they would make live commerce purchases while discovering new offers or discounts. Additionally, more than 40 percent of respondents aged under 45 years old also expressed a similar buying intention during such occasions.
Factors influencing purchases through live commerce in Hong Kong as of May 2024, by age group
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "
Among a total of 1,119 survey respondents, 694 were women and 425 were men. Furthermore, 73 respondents were between 16 and 24 years old, 329 were between 25 and 34 years old, 382 were between 35 and 44 years old, 208 were between 45 and 54 years old, and 127 were 55 years old or older.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Hong Kong as of May 2024, by age group [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1495975/hong-kong-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. "Factors influencing purchases through live commerce in Hong Kong as of May 2024, by age group." Chart. September 3, 2024. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1495975/hong-kong-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Hong Kong as of May 2024, by age group. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1495975/hong-kong-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Hong Kong as of May 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495975/hong-kong-reasons-for-purchasing-in-live-commerce-by-age-group/
Rakuten Insight, Factors influencing purchases through live commerce in Hong Kong as of May 2024, by age group Statista, https://www.statista.com/statistics/1495975/hong-kong-reasons-for-purchasing-in-live-commerce-by-age-group/ (last visited October 07, 2024)
Factors influencing purchases through live commerce in Hong Kong as of May 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495975/hong-kong-reasons-for-purchasing-in-live-commerce-by-age-group/
