According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, half of the female respondents stated that they would make live commerce purchases while discovering new offers or discounts. Similarly, 46 percent of male respondents expressed a comparable buying intention during these occasions.
Factors influencing purchases through live commerce in Hong Kong as of May 2024, by gender
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "
Among a total of 1,119 survey respondents, 694 were women and 425 were men.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Hong Kong as of May 2024, by gender [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1495981/hong-kong-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors influencing purchases through live commerce in Hong Kong as of May 2024, by gender." Chart. September 3, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1495981/hong-kong-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Hong Kong as of May 2024, by gender. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1495981/hong-kong-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Hong Kong as of May 2024, by Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495981/hong-kong-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight, Factors influencing purchases through live commerce in Hong Kong as of May 2024, by gender Statista, https://www.statista.com/statistics/1495981/hong-kong-reasons-for-purchasing-in-live-commerce-by-gender/ (last visited October 13, 2024)
Factors influencing purchases through live commerce in Hong Kong as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495981/hong-kong-reasons-for-purchasing-in-live-commerce-by-gender/
