According to a survey conducted by Rakuten Insight in May 2024 in China, 51 percent of male respondents and 46 percent of female respondents stated that they would make live commerce purchases while exploring new offers or discounts. Additionally, 35 percent of respondents from both genders expressed a buying intention motivated by an interactive and engaging experience.
Factors influencing purchases through live commerce in China as of May 2024, by gender
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "
Among a total of 4,279 survey respondents, 2,641 were women and 1,638 were men.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in China as of May 2024, by gender [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors influencing purchases through live commerce in China as of May 2024, by gender." Chart. September 3, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in China as of May 2024, by gender. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in China as of May 2024, by Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
Rakuten Insight, Factors influencing purchases through live commerce in China as of May 2024, by gender Statista, https://www.statista.com/statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/ (last visited October 13, 2024)
Factors influencing purchases through live commerce in China as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495982/china-reasons-for-purchasing-in-live-commerce-by-gender/
