According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, new offers and discounts emerged as the primary motivation for purchasing items through live commerce, with 48 percent of respondents highlighting this factor. Other notable motivators included purchase convenience and entertainment factor.
Factors influencing purchases through live commerce in Hong Kong as of May 2024
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "
Among a total of 1,119 survey respondents, 694 were women and 425 were men.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in Hong Kong as of May 2024 [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/1495985/hong-kong-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors influencing purchases through live commerce in Hong Kong as of May 2024." Chart. September 3, 2024. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/1495985/hong-kong-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in Hong Kong as of May 2024. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/1495985/hong-kong-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in Hong Kong as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495985/hong-kong-reasons-for-purchasing-in-live-commerce/
Rakuten Insight, Factors influencing purchases through live commerce in Hong Kong as of May 2024 Statista, https://www.statista.com/statistics/1495985/hong-kong-reasons-for-purchasing-in-live-commerce/ (last visited October 11, 2024)
Factors influencing purchases through live commerce in Hong Kong as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495985/hong-kong-reasons-for-purchasing-in-live-commerce/
