According to a survey conducted by Rakuten Insight in May 2024 in China, new discount offers emerged as the biggest motivation for purchasing items through live commerce, with 48 percent of respondents emphasizing this factor. Other significant motivators included an interactive and engaging experience, as well as an entertainment factor.
Factors influencing purchases through live commerce in China as of May 2024
This question was phrased by the source as follows: "Why do you participate in live commerce or live shopping events? (choose up to 3 of the most relevant answers) "
Among a total of 4,279 survey respondents, 2,641 were women and 1,638 were men.
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Rakuten Insight. (September 3, 2024). Factors influencing purchases through live commerce in China as of May 2024 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1495986/china-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors influencing purchases through live commerce in China as of May 2024." Chart. September 3, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1495986/china-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. (2024). Factors influencing purchases through live commerce in China as of May 2024. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1495986/china-reasons-for-purchasing-in-live-commerce/
Rakuten Insight. "Factors Influencing Purchases through Live Commerce in China as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1495986/china-reasons-for-purchasing-in-live-commerce/
Rakuten Insight, Factors influencing purchases through live commerce in China as of May 2024 Statista, https://www.statista.com/statistics/1495986/china-reasons-for-purchasing-in-live-commerce/ (last visited October 10, 2024)
Factors influencing purchases through live commerce in China as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1495986/china-reasons-for-purchasing-in-live-commerce/
