False celebrity advertising experience among consumers India 2023-2024

Published by
Tanushree Basuroy,
Sep 25, 2024

In the 12 months spanning August 2023 and July 2024, over 50 percent of respondents to a survey on trust in advertising in India reported having encountered several instances of misleading and false advertisements by celebrities. The survey also indicated that consumer trust in advertising in India was low that year. Misleading advertisements surged in India since the onset of the COVID-19 pandemic.

Consumers that encountered misleading or false ads by celebrities in India from August 2023 to July 2024

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Release date

August 2024

Region

India

Survey time period

August 2023 to July 2024

Number of respondents

12,341 respondents

Supplementary notes

The source did not specify the date of survey.

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