According to a survey conducted by Rakuten Insight in May 2024 in Hong Kong, 48 percent of female respondents and 35 percent of male respondents reported purchasing apparel through live commerce. Notably, female respondents showed a significantly greater buying intention for skincare products compared to male respondents.
Most frequently purchased items in live commerce in Hong Kong as of May 2024, by gender
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Rakuten Insight. (September 3, 2024). Most frequently purchased items in live commerce in Hong Kong as of May 2024, by gender [Graph]. In Statista. Retrieved October 07, 2024, from https://www.statista.com/statistics/1496009/hong-kong-popular-items-in-live-commerce-by-gender/
Rakuten Insight. "Most frequently purchased items in live commerce in Hong Kong as of May 2024, by gender." Chart. September 3, 2024. Statista. Accessed October 07, 2024. https://www.statista.com/statistics/1496009/hong-kong-popular-items-in-live-commerce-by-gender/
Rakuten Insight. (2024). Most frequently purchased items in live commerce in Hong Kong as of May 2024, by gender. Statista. Statista Inc.. Accessed: October 07, 2024. https://www.statista.com/statistics/1496009/hong-kong-popular-items-in-live-commerce-by-gender/
Rakuten Insight. "Most Frequently Purchased Items in Live Commerce in Hong Kong as of May 2024, by Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496009/hong-kong-popular-items-in-live-commerce-by-gender/
Rakuten Insight, Most frequently purchased items in live commerce in Hong Kong as of May 2024, by gender Statista, https://www.statista.com/statistics/1496009/hong-kong-popular-items-in-live-commerce-by-gender/ (last visited October 07, 2024)
Most frequently purchased items in live commerce in Hong Kong as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496009/hong-kong-popular-items-in-live-commerce-by-gender/