According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 51 percent of female respondents and 30 percent of male respondents reported purchasing apparel through live commerce. Notably, 43 percent of male respondents had purchase food and baverage in live commerce.
Most frequently purchased items in live commerce in Taiwan as of May 2024, by gender
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Rakuten Insight. (September 3, 2024). Most frequently purchased items in live commerce in Taiwan as of May 2024, by gender [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1496010/taiwan-popular-items-in-live-commerce-by-gender/
Rakuten Insight. "Most frequently purchased items in live commerce in Taiwan as of May 2024, by gender." Chart. September 3, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1496010/taiwan-popular-items-in-live-commerce-by-gender/
Rakuten Insight. (2024). Most frequently purchased items in live commerce in Taiwan as of May 2024, by gender. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1496010/taiwan-popular-items-in-live-commerce-by-gender/
Rakuten Insight. "Most Frequently Purchased Items in Live Commerce in Taiwan as of May 2024, by Gender." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496010/taiwan-popular-items-in-live-commerce-by-gender/
Rakuten Insight, Most frequently purchased items in live commerce in Taiwan as of May 2024, by gender Statista, https://www.statista.com/statistics/1496010/taiwan-popular-items-in-live-commerce-by-gender/ (last visited October 13, 2024)
Most frequently purchased items in live commerce in Taiwan as of May 2024, by gender [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496010/taiwan-popular-items-in-live-commerce-by-gender/