According to a survey conducted by Rakuten Insight in May 2024 in Taiwan, 72 percent of respondents reported using live shopping on e-commerce marketplaces, such as Amazon, for their live commerce purchases. Live shopping on social media platforms with shoppable features, including Facebook, TikTok, and Douyin, was also very popular.
Most popular live shopping platform types in Taiwan as of May 2024
This question was phrased by the source as follows: "Which of the following types of live shopping platforms have you purchased items from? Choose up to three most relevant answers."
Among a total of 4,921 survey respondents, 3,067 were women and 1,854 were men.
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Rakuten Insight. (September 3, 2024). Most popular live shopping platform types in Taiwan as of May 2024 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/statistics/1496015/taiwan-popular-live-shopping-platform-types/
Rakuten Insight. "Most popular live shopping platform types in Taiwan as of May 2024." Chart. September 3, 2024. Statista. Accessed October 10, 2024. https://www.statista.com/statistics/1496015/taiwan-popular-live-shopping-platform-types/
Rakuten Insight. (2024). Most popular live shopping platform types in Taiwan as of May 2024. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/statistics/1496015/taiwan-popular-live-shopping-platform-types/
Rakuten Insight. "Most Popular Live Shopping Platform Types in Taiwan as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496015/taiwan-popular-live-shopping-platform-types/
Rakuten Insight, Most popular live shopping platform types in Taiwan as of May 2024 Statista, https://www.statista.com/statistics/1496015/taiwan-popular-live-shopping-platform-types/ (last visited October 10, 2024)
Most popular live shopping platform types in Taiwan as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496015/taiwan-popular-live-shopping-platform-types/