Frequency of purchasing an item through live commerce South Korea 2024

Published by
Nina Jobst,
Sep 26, 2024

According to a survey by Rakuten Insight in May 2024, almost 39 percent of respondents in South Korea said they had never watched or shopped through livestream events within the past 12 months. Meanwhile, almost 18 percent of respondents said they rarely shopped through livestreams. 

Frequency of purchasing an item using live commerce in South Korea as of May 2024

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Release date

September 2024

Region

South Korea

Survey time period

May 9 to 31, 2024

Number of respondents

5,288 5,288

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "How often have you purchased something through live commerce (e.g. livestream or live demo via video sessions)?"

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