According to a survey by Rakuten Insight in May 2024, about 44.4 percent of respondents in South Korea said they participated in live commerce or live shopping events because they wanted to discover new offers or discounts. Meanwhile, around 4.5 percent of respondents reported that live auctions were competitive and exciting.
Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024
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Rakuten Insight. (September 3, 2024). Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024 [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024." Chart. September 3, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. (2024). Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce or Live Shopping Events in South Korea as of May 2024." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
Rakuten Insight, Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024 Statista, https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/ (last visited October 13, 2024)
Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024 [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496102/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events/
