According to a survey by Rakuten Insight in May 2024, 48.28 percent of female respondents in South Korea said they participated in live commerce or live shopping events to discover new offers or discounts. This was also the most common response among male respondents.
Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (September 3, 2024). Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024, by age group [Graph]. In Statista. Retrieved October 13, 2024, from https://www.statista.com/statistics/1496104/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events-by-age/
Rakuten Insight. "Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024, by age group." Chart. September 3, 2024. Statista. Accessed October 13, 2024. https://www.statista.com/statistics/1496104/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events-by-age/
Rakuten Insight. (2024). Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024, by age group. Statista. Statista Inc.. Accessed: October 13, 2024. https://www.statista.com/statistics/1496104/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events-by-age/
Rakuten Insight. "Leading Reasons for Participating in Live Commerce or Live Shopping Events in South Korea as of May 2024, by Age Group." Statista, Statista Inc., 3 Sep 2024, https://www.statista.com/statistics/1496104/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events-by-age/
Rakuten Insight, Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024, by age group Statista, https://www.statista.com/statistics/1496104/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events-by-age/ (last visited October 13, 2024)
Leading reasons for participating in live commerce or live shopping events in South Korea as of May 2024, by age group [Graph], Rakuten Insight, September 3, 2024. [Online]. Available: https://www.statista.com/statistics/1496104/south-korea-reasons-for-participating-in-live-commerce-or-live-shopping-events-by-age/
