Brands with the highest WOM score surge India 2024

Published by
Tanushree Basuroy,
Sep 30, 2024

According to YouGov's Brand Index, the Indian jewelry brand Tanishq was the most talked-about brand in India in August 2024, with its Word-of-Mouth score increasing by 5.3 percent. It was closely followed by the Japanese multinational company, Sony. Word-of-mouth determines a brand's influence by measuring how often it is mentioned in public. Personal recommendations have proven to be far more valuable in building brand trust than advertising.

Brands with the highest growth in Word-of-Mouth score in India in August 2024

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Release date

September 2024

Region

India

Survey time period

August 1 to 31, 2024

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The source did not specify the sample size of the survey.

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