According to a survey conducted in Japan in 2024, 27.9 percent of respondents stated they want to buy or use revival content related to movies or anime. Additionally, 22.1 percent mentioned music as their choice. The term revival content refers to products, services, or content that enjoyed popularity in the past and that reappears in a new form fitting today's times, such as remakes or continuations of movies, products featuring once-popular characters, or music that gets renewed attention.
Share of people who want to buy or use revival content in Japan as of July 2024, by type
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Neo Marketing. (June 30, 2024). Share of people who want to buy or use revival content in Japan as of July 2024, by type [Graph]. In Statista. Retrieved March 16, 2025, from https://www.statista.com/statistics/1496735/japan-inclination-to-buy-or-use-revival-content-by-type/?__sso_cookie_checker=failed
Neo Marketing. "Share of people who want to buy or use revival content in Japan as of July 2024, by type." Chart. June 30, 2024. Statista. Accessed March 16, 2025. https://www.statista.com/statistics/1496735/japan-inclination-to-buy-or-use-revival-content-by-type/?__sso_cookie_checker=failed
Neo Marketing. (2024). Share of people who want to buy or use revival content in Japan as of July 2024, by type. Statista. Statista Inc.. Accessed: March 16, 2025. https://www.statista.com/statistics/1496735/japan-inclination-to-buy-or-use-revival-content-by-type/?__sso_cookie_checker=failed
Neo Marketing. "Share of People Who Want to Buy or Use Revival Content in Japan as of July 2024, by Type." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/1496735/japan-inclination-to-buy-or-use-revival-content-by-type/?__sso_cookie_checker=failed
Neo Marketing, Share of people who want to buy or use revival content in Japan as of July 2024, by type Statista, https://www.statista.com/statistics/1496735/japan-inclination-to-buy-or-use-revival-content-by-type/?__sso_cookie_checker=failed (last visited March 16, 2025)
Share of people who want to buy or use revival content in Japan as of July 2024, by type [Graph], Neo Marketing, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/1496735/japan-inclination-to-buy-or-use-revival-content-by-type/?__sso_cookie_checker=failed
