In 2024, Instagram Stories were the most used format on the social media platform. Huge accounts, those with over 50,000 followers, posted an average of 46 Stories per week. Big and Medium accounts posted an average of 30.4 and 19.3 Stories every week on Instagram, respectively.
Number of average weekly posts frequency on Instagram 2024, by format
391,490 professional Instagram accounts (business and creator); 5,608,075 feed posts; 3,614,692 reels; 23,626,292 stories; 3,739,969 images; 1,848,495 carousels; 19,611 *reels from feed
Supplementary notes
According to the source: *Since Instagram categorizes all video formats as Reels, we differentiate those shared in the main feed from Reels shared exclusively in the reel feed. The former will be included in the Feed posts category.Â
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Metricool. (August 31, 2024). Number of average weekly posts frequency on Instagram 2024, by format [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/1496805/instagram-average-weekly-posts-by-format/
Metricool. "Number of average weekly posts frequency on Instagram 2024, by format." Chart. August 31, 2024. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/1496805/instagram-average-weekly-posts-by-format/
Metricool. (2024). Number of average weekly posts frequency on Instagram 2024, by format. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/1496805/instagram-average-weekly-posts-by-format/
Metricool. "Number of Average Weekly Posts Frequency on Instagram 2024, by Format." Statista, Statista Inc., 31 Aug 2024, https://www.statista.com/statistics/1496805/instagram-average-weekly-posts-by-format/
Metricool, Number of average weekly posts frequency on Instagram 2024, by format Statista, https://www.statista.com/statistics/1496805/instagram-average-weekly-posts-by-format/ (last visited October 12, 2024)
Number of average weekly posts frequency on Instagram 2024, by format [Graph], Metricool, August 31, 2024. [Online]. Available: https://www.statista.com/statistics/1496805/instagram-average-weekly-posts-by-format/