During the first half of 2024, iOS social networking apps had the highest retention rate after one day from install, approximately 25 percent among the Apple App Store users worldwide. iOS news apps had the highest retention rate after 30 days from install, around 10 percent as of the examined period. Lifestyle and shopping apps presented a retention rate of approximately five percent after 30 days from install among global iOS users.
July 2024
Worldwide
January 1 to June 30, 2024
iOS apps only
iOS app retention rates one day after install and 30 days after install.
* For commercial use only
Basic Account
Starter Account
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Professional Account
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Overview
Apple App Store metrics
Performance
iOS app publishers and developers
Software development kits (SDKs)
Data collection
App Store content removal
Spotlight: App Store Optimization (ASO)
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
