Amazon Prime's ad awareness in the U.S. 2019-2024

Published by Daniela Coppola, Oct 15, 2024

A survey conducted in the United States in 2024 showed that near the Amazon Prime Days, shoppers were noticing the brand's advertisment, having a peak in July of this year, at around 44 percent. This aligns with previous years, highlighting Prime Day's effectiveness in sustaining and boosting consumer awareness of Amazon's offerings.

Share of online users seeing Amazon Prime ads in the United States from 2019 to 2024

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Release date

August 2024

Region

United States

Survey time period

January 1, 2019 to July 31, 2024

Age group

18 years and older

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Overview

6

Prime subscribers

6

Sale events

6

Online shopping

6

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Topics

Amazon PrimeAmazonAmazon Prime VideoAmazon Prime DayOnline grocery shopping in the United States
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