Leading rum brands Germany 2023, by number of consumers
In 2023, Bacardi was the leading rum brand consumed in Germany, with around 3.7 million consumers. Captain Morgan was slightly behind.
Leading rum brands (white, dark, gold or flavored/ spiced) in Germany in 2023, by number of consumers (in millions)
Source
In cooperation with
Release date
July 2024
More information
Region
Germany
Survey time period
January 1 to December 31, 2023
Number of respondents
10,089 respondents
Age group
15 years and older
Special properties
Computergestützte Webinterviews (CAWI)
Supplementary notes
Figures estimated by source based on survey answers. 10,078 respondents from Germany, projection to 70 million people.
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Kantar, & Statista. (July 1, 2024). Leading rum brands (white, dark, gold or flavored/ spiced) in Germany in 2023, by number of consumers (in millions) [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1498958/leading-rum-brands-consumers-germany/?__sso_cookie_checker=failed
Kantar, und Statista. "Leading rum brands (white, dark, gold or flavored/ spiced) in Germany in 2023, by number of consumers (in millions)." Chart. July 1, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1498958/leading-rum-brands-consumers-germany/?__sso_cookie_checker=failed
Kantar, Statista. (2024). Leading rum brands (white, dark, gold or flavored/ spiced) in Germany in 2023, by number of consumers (in millions). Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1498958/leading-rum-brands-consumers-germany/?__sso_cookie_checker=failed
Kantar, and Statista. "Leading Rum Brands (White, Dark, Gold or Flavored/ Spiced) in Germany in 2023, by Number of Consumers (in Millions)." Statista, Statista Inc., 1 Jul 2024, https://www.statista.com/statistics/1498958/leading-rum-brands-consumers-germany/?__sso_cookie_checker=failed
Kantar & Statista, Leading rum brands (white, dark, gold or flavored/ spiced) in Germany in 2023, by number of consumers (in millions) Statista, https://www.statista.com/statistics/1498958/leading-rum-brands-consumers-germany/?__sso_cookie_checker=failed (last visited January 23, 2025)
Leading rum brands (white, dark, gold or flavored/ spiced) in Germany in 2023, by number of consumers (in millions) [Graph], Kantar, & Statista, July 1, 2024. [Online]. Available: https://www.statista.com/statistics/1498958/leading-rum-brands-consumers-germany/?__sso_cookie_checker=failed