During a survey concluded in September 2024, around two-thirds (or 66 percent) of responding marketers working with influencers in the United States said the potential TikTok ban did not cause them to pause or stop working with influencers on the ByteDance-run platform. According to the same study, reach and engagement rate ranked among U.S. marketers' leading methods of measuring influencer marketing success.
Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Linqia. (October 17, 2024). Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024 [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/1499715/marketers-tiktok-influencers-united-states/
Linqia. "Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024." Chart. October 17, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/1499715/marketers-tiktok-influencers-united-states/
Linqia. (2024). Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024. Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/1499715/marketers-tiktok-influencers-united-states/
Linqia. "Percentage of Marketers Pausing or Stopping Working with Influencers on Tiktok Due to Its Potential Ban in The United States as of September 2024." Statista, Statista Inc., 17 Oct 2024, https://www.statista.com/statistics/1499715/marketers-tiktok-influencers-united-states/
Linqia, Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024 Statista, https://www.statista.com/statistics/1499715/marketers-tiktok-influencers-united-states/ (last visited December 04, 2024)
Percentage of marketers pausing or stopping working with influencers on TikTok due to its potential ban in the United States as of September 2024 [Graph], Linqia, October 17, 2024. [Online]. Available: https://www.statista.com/statistics/1499715/marketers-tiktok-influencers-united-states/