In August 2024, the presidential campaign of former U.S. President and Republican nominee Donald Trump devoted 41 percent of its TV ad spend to ads that mentioned immigration and/or crime. By the following month, ads mentioning these themes accounted for less than one percent of spending. Instead, inflation was the primary focus, receiving 79 percent of ad spend.
Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending
Source indicates that one single TV ad can include references to multiple issues; source counts those in more than one issue area. Due to this, percentages do not total 100 percent. Themes shown correspond to those that were among the top five in August, September or both.
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CNN. (October 6, 2024). Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending [Graph]. In Statista. Retrieved December 06, 2024, from https://www.statista.com/statistics/1499801/leading-themes-trump-presidential-campaign-tv-ads/
CNN. "Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending ." Chart. October 6, 2024. Statista. Accessed December 06, 2024. https://www.statista.com/statistics/1499801/leading-themes-trump-presidential-campaign-tv-ads/
CNN. (2024). Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending . Statista. Statista Inc.. Accessed: December 06, 2024. https://www.statista.com/statistics/1499801/leading-themes-trump-presidential-campaign-tv-ads/
CNN. "Leading Themes Mentioned in Political Tv Ads Bought by Donald Trump's Presidential Campaign in August and September 2024, by Share of Spending ." Statista, Statista Inc., 6 Oct 2024, https://www.statista.com/statistics/1499801/leading-themes-trump-presidential-campaign-tv-ads/
CNN, Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending Statista, https://www.statista.com/statistics/1499801/leading-themes-trump-presidential-campaign-tv-ads/ (last visited December 06, 2024)
Leading themes mentioned in political TV ads bought by Donald Trump's presidential campaign in August and September 2024, by share of spending [Graph], CNN, October 6, 2024. [Online]. Available: https://www.statista.com/statistics/1499801/leading-themes-trump-presidential-campaign-tv-ads/