Rabobank's brand value exhibited significant growth between 2009 and 2024, marked by periodic fluctuations. The Dutch bank bottomed out in 2009 with a brand value of approximately 2.62 billion U.S. dollars. In 2019, Rabobank achieved a notable milestone by surpassing eight billion U.S. dollars for the first time, reaching its peak valuation during this period. By 2024, the bank's brand value had settled at 6.55 billion U.S. dollars, positioning it as the second-most valuable bank in the Netherlands.
Brand value of Rabobank from 2009 to 2024
(in billion U.S. dollars)
The source provides a comprehensive calculation on the measurement of brand value in the methodology section of the report (Brand Strength Index multiplied by Brand Royalty Rate and brand-specific revenues).
Figures are rounded.
Figures prior to 2023 were collected from previous publications by the source.
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Brand Finance. (October 15, 2024). Brand value of Rabobank from 2009 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1499941/brand-value-of-rabobank/?__sso_cookie_checker=failed
Brand Finance. "Brand value of Rabobank from 2009 to 2024 (in billion U.S. dollars)." Chart. October 15, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1499941/brand-value-of-rabobank/?__sso_cookie_checker=failed
Brand Finance. (2024). Brand value of Rabobank from 2009 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1499941/brand-value-of-rabobank/?__sso_cookie_checker=failed
Brand Finance. "Brand Value of Rabobank from 2009 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1499941/brand-value-of-rabobank/?__sso_cookie_checker=failed
Brand Finance, Brand value of Rabobank from 2009 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1499941/brand-value-of-rabobank/?__sso_cookie_checker=failed (last visited March 15, 2025)
Brand value of Rabobank from 2009 to 2024 (in billion U.S. dollars) [Graph], Brand Finance, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1499941/brand-value-of-rabobank/?__sso_cookie_checker=failed
