In 2023, around 40 percent of beauty & personal care consumers in the United States stated that they were buying more store-brand hand and body moisturizers than a year before. A similar share of surveyed participants said the same about facial skincare products.
Purchase increase of store-brand beauty & personal care products in the United States in 2023, by product type
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WSL Strategic Retail, & Cosmetic Executive Women. (October 24, 2023). Purchase increase of store-brand beauty & personal care products in the United States in 2023, by product type [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1500058/purchase-increase-of-store-brand-beauty-and-personal-care-products-in-the-us-by-type/?__sso_cookie_checker=failed
WSL Strategic Retail, und Cosmetic Executive Women. "Purchase increase of store-brand beauty & personal care products in the United States in 2023, by product type ." Chart. October 24, 2023. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1500058/purchase-increase-of-store-brand-beauty-and-personal-care-products-in-the-us-by-type/?__sso_cookie_checker=failed
WSL Strategic Retail, Cosmetic Executive Women. (2023). Purchase increase of store-brand beauty & personal care products in the United States in 2023, by product type . Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1500058/purchase-increase-of-store-brand-beauty-and-personal-care-products-in-the-us-by-type/?__sso_cookie_checker=failed
WSL Strategic Retail, and Cosmetic Executive Women. "Purchase Increase of Store-brand Beauty & Personal Care Products in The United States in 2023, by Product Type ." Statista, Statista Inc., 24 Oct 2023, https://www.statista.com/statistics/1500058/purchase-increase-of-store-brand-beauty-and-personal-care-products-in-the-us-by-type/?__sso_cookie_checker=failed
WSL Strategic Retail & Cosmetic Executive Women, Purchase increase of store-brand beauty & personal care products in the United States in 2023, by product type Statista, https://www.statista.com/statistics/1500058/purchase-increase-of-store-brand-beauty-and-personal-care-products-in-the-us-by-type/?__sso_cookie_checker=failed (last visited March 17, 2025)
Purchase increase of store-brand beauty & personal care products in the United States in 2023, by product type [Graph], WSL Strategic Retail, & Cosmetic Executive Women, October 24, 2023. [Online]. Available: https://www.statista.com/statistics/1500058/purchase-increase-of-store-brand-beauty-and-personal-care-products-in-the-us-by-type/?__sso_cookie_checker=failed
