According to a survey conducted in 2023 among Indonesian consumers who experienced South Korean cultural content, over 69 percent of respondents stated that Korean beauty was popular in their country, indicating an increase in popularity compared to the previous year. The popularity of South Korean beauty products has only significantly dropped in 2021.
Popularity of South Korean beauty products in Vietnam from 2019 to 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean beauty products in Vietnam from 2019 to 2023 [Graph]. In Statista. Retrieved December 09, 2024, from https://www.statista.com/statistics/1534903/south-korea-korean-beauty-popularity-in-vietnam/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean beauty products in Vietnam from 2019 to 2023." Chart. April 2, 2024. Statista. Accessed December 09, 2024. https://www.statista.com/statistics/1534903/south-korea-korean-beauty-popularity-in-vietnam/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean beauty products in Vietnam from 2019 to 2023. Statista. Statista Inc.. Accessed: December 09, 2024. https://www.statista.com/statistics/1534903/south-korea-korean-beauty-popularity-in-vietnam/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Beauty Products in Vietnam from 2019 to 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1534903/south-korea-korean-beauty-popularity-in-vietnam/
Korean Foundation for International Cultural Exchange, Popularity of South Korean beauty products in Vietnam from 2019 to 2023 Statista, https://www.statista.com/statistics/1534903/south-korea-korean-beauty-popularity-in-vietnam/ (last visited December 09, 2024)
Popularity of South Korean beauty products in Vietnam from 2019 to 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1534903/south-korea-korean-beauty-popularity-in-vietnam/