According to a survey conducted by Statista's Consumer Insights among Gen Z consumers in China from October 2023 to September 2024, 48 percent of respondents planned to buy smartphones within the next 12 months. Meanwhile, 13 percent of respondents had no plan to buy any of the listed items.
Items which consumers from the Generation Z in China plan to buy as of September 2024
The original question was phrased by the source as follows: "Which of these items are you planning to buy in the next 12 months, online or in store? (multi-pick)"
More information on the methodology can be found here.
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Statista. (October 7, 2024). Items which consumers from the Generation Z in China plan to buy as of September 2024 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/?__sso_cookie_checker=failed
Statista. "Items which consumers from the Generation Z in China plan to buy as of September 2024." Chart. October 7, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/?__sso_cookie_checker=failed
Statista. (2024). Items which consumers from the Generation Z in China plan to buy as of September 2024. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/?__sso_cookie_checker=failed
Statista. "Items Which Consumers from The Generation Z in China Plan to Buy as of September 2024." Statista, Statista Inc., 7 Oct 2024, https://www.statista.com/statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/?__sso_cookie_checker=failed
Statista, Items which consumers from the Generation Z in China plan to buy as of September 2024 Statista, https://www.statista.com/statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/?__sso_cookie_checker=failed (last visited January 20, 2025)
Items which consumers from the Generation Z in China plan to buy as of September 2024 [Graph], Statista, October 7, 2024. [Online]. Available: https://www.statista.com/statistics/1535745/china-purchase-intention-of-gen-z-consumers-by-produc-category/?__sso_cookie_checker=failed
