According to a survey on preferences in advertising in Australia and New Zealand in 2024, 37 percent of the respondents would make their decision on engaging with a brand email based on who it is from. Only eight percent indicated that they would decide based on the first line of the email copy.
Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024
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Intuit. (August 10, 2024). Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/?__sso_cookie_checker=failed
Intuit. "Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024." Chart. August 10, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/?__sso_cookie_checker=failed
Intuit. (2024). Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/?__sso_cookie_checker=failed
Intuit. "Share of Consumers That Will Look for Discount Codes before Making a Purchase in Australia and New Zealand in 2024." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/?__sso_cookie_checker=failed
Intuit, Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024 Statista, https://www.statista.com/statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/?__sso_cookie_checker=failed (last visited January 20, 2025)
Share of consumers that will look for discount codes before making a purchase in Australia and New Zealand in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535749/anz-share-of-consumer-looking-for-discounts-before-purchase/?__sso_cookie_checker=failed
