According to a survey on preferences in advertising in Australia in 2024, the majority of Australian shoppers preferred to receive a discount code or exclusive or subscriber-only sales or offers before engaging in shopping. Only 19 percent appreciated humor as a way to engage costumers.
Breakdown of the best icebreakers for shoppers in Australia in 2024
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Intuit. (August 10, 2024). Breakdown of the best icebreakers for shoppers in Australia in 2024 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1535752/australia-preferred-shopping-icebreakers/?__sso_cookie_checker=failed
Intuit. "Breakdown of the best icebreakers for shoppers in Australia in 2024." Chart. August 10, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1535752/australia-preferred-shopping-icebreakers/?__sso_cookie_checker=failed
Intuit. (2024). Breakdown of the best icebreakers for shoppers in Australia in 2024. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1535752/australia-preferred-shopping-icebreakers/?__sso_cookie_checker=failed
Intuit. "Breakdown of The Best Icebreakers for Shoppers in Australia in 2024." Statista, Statista Inc., 10 Aug 2024, https://www.statista.com/statistics/1535752/australia-preferred-shopping-icebreakers/?__sso_cookie_checker=failed
Intuit, Breakdown of the best icebreakers for shoppers in Australia in 2024 Statista, https://www.statista.com/statistics/1535752/australia-preferred-shopping-icebreakers/?__sso_cookie_checker=failed (last visited January 20, 2025)
Breakdown of the best icebreakers for shoppers in Australia in 2024 [Graph], Intuit, August 10, 2024. [Online]. Available: https://www.statista.com/statistics/1535752/australia-preferred-shopping-icebreakers/?__sso_cookie_checker=failed
