GMV share of shopping categories on TikTok Shop Thailand Q1 2024

Published by Kankanit Ciba, Nov 12, 2024

As of the first quarter of 2024, beauty, health, and personal care was the leading category of products bought from TikTok Shop in Thailand, accounting for 18 percent of the total gross merchandise value (GMV). TikTok Shop is among the leading e-commerce platforms in Thailand. 

Leading shopping categories of items bought from TikTok Shop in Thailand as of 1st quarter 2024, by share of gross merchandise value (GMV)

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Release date

October 2024

Region

Thailand

Survey time period

Q1 2024

Supplementary notes

According to the source, gross merchandise value (GMV) includes all orders where payment has been made, while also including cancelled, returned, or refunded orders.

Figures have been rounded.

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