During a mid-2023 survey carried out among advertising industry professionals worldwide, scale was the most important criterion applied when selecting a third-party cookie replacement solution, named by 48 percent of respondents. Security ranked second, with 31 percent.
Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024
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ID5. (October 30, 2024). Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024 [Graph]. In Statista. Retrieved January 22, 2025, from https://www.statista.com/statistics/1536059/criteria-privacy-id-solutions/?__sso_cookie_checker=failed
ID5. "Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024." Chart. October 30, 2024. Statista. Accessed January 22, 2025. https://www.statista.com/statistics/1536059/criteria-privacy-id-solutions/?__sso_cookie_checker=failed
ID5. (2024). Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024. Statista. Statista Inc.. Accessed: January 22, 2025. https://www.statista.com/statistics/1536059/criteria-privacy-id-solutions/?__sso_cookie_checker=failed
ID5. "Characteristics Most Important for Advertising Professionals When Evaluating Identity Solutions from a Privacy Standpoint Worldwide as of August 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1536059/criteria-privacy-id-solutions/?__sso_cookie_checker=failed
ID5, Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024 Statista, https://www.statista.com/statistics/1536059/criteria-privacy-id-solutions/?__sso_cookie_checker=failed (last visited January 22, 2025)
Characteristics most important for advertising professionals when evaluating identity solutions from a privacy standpoint worldwide as of August 2024 [Graph], ID5, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536059/criteria-privacy-id-solutions/?__sso_cookie_checker=failed
