In 2023, clothing was the most purchased fashion category online in the United Kingdom. About 58 percent of online shoppers aged 45 to 54 bought at least one clothing item online throughout the year. In comparison, online jewelry purchases were most popular among consumers aged 16 to 24.
Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group
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Micro Biz Mag. (February 20, 2024). Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group [Graph]. In Statista. Retrieved January 18, 2025, from https://www.statista.com/statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/?__sso_cookie_checker=failed
Micro Biz Mag. "Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group." Chart. February 20, 2024. Statista. Accessed January 18, 2025. https://www.statista.com/statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/?__sso_cookie_checker=failed
Micro Biz Mag. (2024). Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group. Statista. Statista Inc.. Accessed: January 18, 2025. https://www.statista.com/statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/?__sso_cookie_checker=failed
Micro Biz Mag. "Share of Online Shoppers Who Purchased Clothing, Shoes, and Jewelry Online in The United Kingdom (Uk ) in 2023, by Age Group." Statista, Statista Inc., 20 Feb 2024, https://www.statista.com/statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/?__sso_cookie_checker=failed
Micro Biz Mag, Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group Statista, https://www.statista.com/statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/?__sso_cookie_checker=failed (last visited January 18, 2025)
Share of online shoppers who purchased clothing, shoes, and jewelry online in the United Kingdom (UK ) in 2023, by age group [Graph], Micro Biz Mag, February 20, 2024. [Online]. Available: https://www.statista.com/statistics/1536164/united-kingdom-clothing-shoes-jewelry-online-purchases-age/?__sso_cookie_checker=failed