Leading subscription service in Indonesia 2024, by category

Published by Hanadian Nurhayati-Wolff, Nov 14, 2024

According to a 2024 survey on online subscription in Indonesia, 75 percent of respondents stated that they subscribed to media and entertainment subscription services, for example Netflix and Spotify. By comparison, eight percent of respondents said they subscribed to an online dating service.

Leading subscription service used among respondents in Indonesia as of August 2024, by category

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Release date

October 2024

Region

Indonesia

Survey time period

June to August 2024

Number of respondents

400 respondents

Special properties

consumer survey with 2,400 respondents conducted across six Southeast Asian countries

Supplementary notes

Original question: “What subscription service categories have you subscribed to in the last 12 months?”

Examples:

1. Netflix, Spotify, Apple Music 

2. Curiosity, Nord VPN, Google Drive

3. Gym membership, Headspace, Meal kits

4. Food, toys, gadgets

5. The New York Times, Audible, Kindle Unlimited

6. Tinder Gold 

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Overview

7

Internet subscriptions

6

Internet speed

4

Social media

5

E-commerce

5

Digital media

4

Consumer behavior

4

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$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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  • Premium Statistics

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