During a July 2024 survey among public relations (PR) professionals in the United States and Canada using generative artificial intelligence (GenAI) to craft press release content, almost half (or 49 percent) reported utilizing the technology to write headlines. Writing body copy and proofreading content tied for second place, each mentioned by 41 percent of the respondents. According to the same study, little more than one-quarter of PRs across the U.S. and Canada used GenAI.
Leading uses of generative artificial intelligence (GenAI) to craft press release content among public relations (PR) professionals in the United States and Canada as of July 2024
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PR Newswire. (September 18, 2024). Leading uses of generative artificial intelligence (GenAI) to craft press release content among public relations (PR) professionals in the United States and Canada as of July 2024 [Graph]. In Statista. Retrieved January 20, 2025, from https://www.statista.com/statistics/1536648/leading-uses-genai-press-releases-united-states-canada/?__sso_cookie_checker=failed
PR Newswire. "Leading uses of generative artificial intelligence (GenAI) to craft press release content among public relations (PR) professionals in the United States and Canada as of July 2024." Chart. September 18, 2024. Statista. Accessed January 20, 2025. https://www.statista.com/statistics/1536648/leading-uses-genai-press-releases-united-states-canada/?__sso_cookie_checker=failed
PR Newswire. (2024). Leading uses of generative artificial intelligence (GenAI) to craft press release content among public relations (PR) professionals in the United States and Canada as of July 2024. Statista. Statista Inc.. Accessed: January 20, 2025. https://www.statista.com/statistics/1536648/leading-uses-genai-press-releases-united-states-canada/?__sso_cookie_checker=failed
PR Newswire. "Leading Uses of Generative Artificial Intelligence (Genai) to Craft Press Release Content among Public Relations (Pr) Professionals in The United States and Canada as of July 2024." Statista, Statista Inc., 18 Sep 2024, https://www.statista.com/statistics/1536648/leading-uses-genai-press-releases-united-states-canada/?__sso_cookie_checker=failed
PR Newswire, Leading uses of generative artificial intelligence (GenAI) to craft press release content among public relations (PR) professionals in the United States and Canada as of July 2024 Statista, https://www.statista.com/statistics/1536648/leading-uses-genai-press-releases-united-states-canada/?__sso_cookie_checker=failed (last visited January 20, 2025)
Leading uses of generative artificial intelligence (GenAI) to craft press release content among public relations (PR) professionals in the United States and Canada as of July 2024 [Graph], PR Newswire, September 18, 2024. [Online]. Available: https://www.statista.com/statistics/1536648/leading-uses-genai-press-releases-united-states-canada/?__sso_cookie_checker=failed
