During a survey carried out in September and October 2024 among consumers in the United States and United Kingdom, 70 percent of respondents said their preferred way to contact brands during the holiday season was through direct messages. This was followed by 39 percent of respondents mentioning in-post comments.
Preferred ways to contact brands during holiday season among consumers in the United States and United Kingdom as of October 2024
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Sprout Social. (October 30, 2024). Preferred ways to contact brands during holiday season among consumers in the United States and United Kingdom as of October 2024 [Graph]. In Statista. Retrieved January 21, 2025, from https://www.statista.com/statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/?__sso_cookie_checker=failed
Sprout Social. "Preferred ways to contact brands during holiday season among consumers in the United States and United Kingdom as of October 2024." Chart. October 30, 2024. Statista. Accessed January 21, 2025. https://www.statista.com/statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/?__sso_cookie_checker=failed
Sprout Social. (2024). Preferred ways to contact brands during holiday season among consumers in the United States and United Kingdom as of October 2024. Statista. Statista Inc.. Accessed: January 21, 2025. https://www.statista.com/statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/?__sso_cookie_checker=failed
Sprout Social. "Preferred Ways to Contact Brands during Holiday Season among Consumers in The United States and United Kingdom as of October 2024." Statista, Statista Inc., 30 Oct 2024, https://www.statista.com/statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/?__sso_cookie_checker=failed
Sprout Social, Preferred ways to contact brands during holiday season among consumers in the United States and United Kingdom as of October 2024 Statista, https://www.statista.com/statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/?__sso_cookie_checker=failed (last visited January 21, 2025)
Preferred ways to contact brands during holiday season among consumers in the United States and United Kingdom as of October 2024 [Graph], Sprout Social, October 30, 2024. [Online]. Available: https://www.statista.com/statistics/1536897/preferred-ways-contact-brands-holiday-season-us-uk/?__sso_cookie_checker=failed
