Attitudes to loyalty programs worldwide 2023

Published by Statista Research Department, Nov 29, 2024

According to a survey carried out in 2023, around 33 percent of global consumers regularly signed up for loyalty programs to earn discounts and rewards. Some 32 percent stated prefering free products versus experiences from their loyalty programs.

Attitudes and perceptions to loyalty programs worldwide as of April 2023

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Sources

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Release date

November 2023

Region

Worldwide

Survey time period

March and April 2023

Number of respondents

15,875 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

Mutiple answers were possible.

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

Supermarket loyalty programsLoyalty programs in the United Kingdom (UK)Loyalty programs in the U.S.Brand loyaltyLoyalty programs in Australia
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