Reasons to switch product brand APAC 2024

Published by Statista Research Department, Nov 29, 2024

According to a survey conducted in 2024 in the Asia-Pacific region, about 39 percent of consumers reported that they would be motivated to try a new brand for their favorite products if it offered more value for their money. Additionally, 27 percent indicated that a reputation for high quality would attract them.

Reasons for consumers to try a new product brand in the Asia-Pacific region in 2024

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Release date

June 2024

Region

Asia, APAC

Survey time period

January and February 2024

Number of respondents

7,279 respondents

Age group

18 years and older

Special properties

part of a global consumer survey, including 11 countries and territories in the Asia-Pacific region

Method of interview

Online survey

Supplementary notes

The question was originally stated as: "Thinking of one of your favorite brands that you are loyal to, which of the following would entice you to try out a new brand that offers the same type of product(s)?"

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