The 2024 Global Streaming Study revealed that over half of respondents in Brazil and China watched more streaming content than in the previous year. In comparison, viewers from Germany, the Netherlands, and Sweden were less inclined to consume more video streaming programming, with more than 60 percent of people interviewed stating to stream the same amount as in 2023.
Change in video streaming duration worldwide as of May 2024, by country
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Simon-Kucher & Partners. (October 15, 2024). Change in video streaming duration worldwide as of May 2024, by country [Graph]. In Statista. Retrieved March 17, 2025, from https://www.statista.com/statistics/1537149/change-streaming-duration-worldwide-by-country/?__sso_cookie_checker=failed
Simon-Kucher & Partners. "Change in video streaming duration worldwide as of May 2024, by country." Chart. October 15, 2024. Statista. Accessed March 17, 2025. https://www.statista.com/statistics/1537149/change-streaming-duration-worldwide-by-country/?__sso_cookie_checker=failed
Simon-Kucher & Partners. (2024). Change in video streaming duration worldwide as of May 2024, by country. Statista. Statista Inc.. Accessed: March 17, 2025. https://www.statista.com/statistics/1537149/change-streaming-duration-worldwide-by-country/?__sso_cookie_checker=failed
Simon-Kucher & Partners. "Change in Video Streaming Duration Worldwide as of May 2024, by Country." Statista, Statista Inc., 15 Oct 2024, https://www.statista.com/statistics/1537149/change-streaming-duration-worldwide-by-country/?__sso_cookie_checker=failed
Simon-Kucher & Partners, Change in video streaming duration worldwide as of May 2024, by country Statista, https://www.statista.com/statistics/1537149/change-streaming-duration-worldwide-by-country/?__sso_cookie_checker=failed (last visited March 17, 2025)
Change in video streaming duration worldwide as of May 2024, by country [Graph], Simon-Kucher & Partners, October 15, 2024. [Online]. Available: https://www.statista.com/statistics/1537149/change-streaming-duration-worldwide-by-country/?__sso_cookie_checker=failed
