In 2023, Instagram was the social media platform with the highest influence on purchasing decisions and processes among German users. 41 percent stated that they had become aware of a product via the platform and had subsequently purchased it. Facebook came in second place, with almost 30 percent of respondents stating that the platform had influenced their purchasing process before.
Which social media has made you aware of a product that you subsequently bought?
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ibi research. (October 31, 2023). Which social media has made you aware of a product that you subsequently bought? [Graph]. In Statista. Retrieved February 06, 2025, from https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/?__sso_cookie_checker=failed
ibi research. "Which social media has made you aware of a product that you subsequently bought?." Chart. October 31, 2023. Statista. Accessed February 06, 2025. https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/?__sso_cookie_checker=failed
ibi research. (2023). Which social media has made you aware of a product that you subsequently bought?. Statista. Statista Inc.. Accessed: February 06, 2025. https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/?__sso_cookie_checker=failed
ibi research. "Which Social Media Has Made You Aware of a Product That You Subsequently Bought?." Statista, Statista Inc., 31 Oct 2023, https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/?__sso_cookie_checker=failed
ibi research, Which social media has made you aware of a product that you subsequently bought? Statista, https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/?__sso_cookie_checker=failed (last visited February 06, 2025)
Which social media has made you aware of a product that you subsequently bought? [Graph], ibi research, October 31, 2023. [Online]. Available: https://www.statista.com/statistics/1537231/social-media-purchasing-process-germany/?__sso_cookie_checker=failed