According to a survey conducted in October 2024, around 97 percent of consumers in the United States were aware of Black Friday. Overall, awareness of Black Friday was high in all countries, with Australia showing the lowest percentage.
Awareness of Black Friday worldwide in 2024, by country
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
BCG. (November 13, 2024). Awareness of Black Friday worldwide in 2024, by country [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/1537420/awareness-of-black-friday-worldwide-by-country/?__sso_cookie_checker=failed
BCG. "Awareness of Black Friday worldwide in 2024, by country." Chart. November 13, 2024. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/1537420/awareness-of-black-friday-worldwide-by-country/?__sso_cookie_checker=failed
BCG. (2024). Awareness of Black Friday worldwide in 2024, by country. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/1537420/awareness-of-black-friday-worldwide-by-country/?__sso_cookie_checker=failed
BCG. "Awareness of Black Friday Worldwide in 2024, by Country." Statista, Statista Inc., 13 Nov 2024, https://www.statista.com/statistics/1537420/awareness-of-black-friday-worldwide-by-country/?__sso_cookie_checker=failed
BCG, Awareness of Black Friday worldwide in 2024, by country Statista, https://www.statista.com/statistics/1537420/awareness-of-black-friday-worldwide-by-country/?__sso_cookie_checker=failed (last visited March 15, 2025)
Awareness of Black Friday worldwide in 2024, by country [Graph], BCG, November 13, 2024. [Online]. Available: https://www.statista.com/statistics/1537420/awareness-of-black-friday-worldwide-by-country/?__sso_cookie_checker=failed