In 2023, Amazon was the major performing e-commerce brand with a net buzz score of over 63 during the Diwali season in India. Flipkart and Myntra followed with a score of 52.5 and 35.5, respectively.
Leading e-commerce brands for Diwali shopping in India in November 2023
Survey question: "Over the past two weeks, which of the following brands have your heard something positive or negative about (whether in the news, through advertising, or talking to friends and family)?
Brand ranking is based on Net buzz score ranging from -100 to +100.
Net buzz ranking determines the brand's positive buzz score minus the negative buzz score for November 2023.
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YouGov. (October 16, 2024). Leading e-commerce brands for Diwali shopping in India in November 2023 [Graph]. In Statista. Retrieved January 23, 2025, from https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/?__sso_cookie_checker=failed
YouGov. "Leading e-commerce brands for Diwali shopping in India in November 2023." Chart. October 16, 2024. Statista. Accessed January 23, 2025. https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/?__sso_cookie_checker=failed
YouGov. (2024). Leading e-commerce brands for Diwali shopping in India in November 2023. Statista. Statista Inc.. Accessed: January 23, 2025. https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/?__sso_cookie_checker=failed
YouGov. "Leading E-commerce Brands for Diwali Shopping in India in November 2023." Statista, Statista Inc., 16 Oct 2024, https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/?__sso_cookie_checker=failed
YouGov, Leading e-commerce brands for Diwali shopping in India in November 2023 Statista, https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/?__sso_cookie_checker=failed (last visited January 23, 2025)
Leading e-commerce brands for Diwali shopping in India in November 2023 [Graph], YouGov, October 16, 2024. [Online]. Available: https://www.statista.com/statistics/1537639/india-major-e-commerce-brands-for-diwali-2023/?__sso_cookie_checker=failed
