According to the results of a 2024 survey, around 50 percent of consumers in Italy planned to keep their Black Friday spending stable that year. Nearly 60 percent of German shoppers stated the same.
Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country
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PwC. (November 20, 2024). Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/?__sso_cookie_checker=failed
PwC. "Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country." Chart. November 20, 2024. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/?__sso_cookie_checker=failed
PwC. (2024). Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/?__sso_cookie_checker=failed
PwC. "Share of Consumers in Europe Who Plan to Keep Their Black Friday Spending Stable in 2024, by Country." Statista, Statista Inc., 20 Nov 2024, https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/?__sso_cookie_checker=failed
PwC, Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country Statista, https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/?__sso_cookie_checker=failed (last visited February 09, 2025)
Share of consumers in Europe who plan to keep their Black Friday spending stable in 2024, by country [Graph], PwC, November 20, 2024. [Online]. Available: https://www.statista.com/statistics/1537689/consumers-in-europe-who-plan-to-keep-their-black-friday-spending-stable/?__sso_cookie_checker=failed